What Benefits Does a Multilingual Call Center Bring for Your Business?

The BPO industry has been among the thick of things for a long time now. So, keeping the tenure of this industry in mind, it is quite safe to say that the developments and technology are at par with the other sectors.

The pandemic phase pushed almost all the sectors on the back foot. However, at the same time, the continuation of the growth of the BPO sector has been commendable. The development has not only been in terms of the technology being used but also in the way, it adapts to become relevant to other industries.

Let’s take this as an example. Although the US is an English-speaking country, roughly 20% of the entire population cannot speak the language. So, being multilingual adds on to the way businesses approach their customers and ensure maximum satisfaction.

Keeping this as an apt buildup to the benefits of hiring a multilingual BPO or outsourcing to Fusion BPO Services, let’s proceed further.

·        You Can Stand Out Among Your Competitors

Here are some interesting numbers that you can crunch. First, 88% of all companies globally offer multilingual services (at least more than one language). However, only 28% of all the consumers testified that they receive or have received services in the native language.

This proves a huge gap between what inbound and outbound call center services offer and what the customers offer. This is where you can stand out with your brand reputation and customers’ feedback, and reliability.

Hiring a multilingual call center that offers services in the local language, too, could be the big turning point to the success of your business.

·        Offer Better Customer Experience

The competition in both B2B and B2C markets is huge, and customers have many options when it pertains to buying a product or service. So, it ultimately comes down to the experience that each of these companies offers to the consumers.

Offering a multilingual service helps you level up your game compared to your competitors by offering the customers a customized shopping experience. Apart from this, it will also let you build long-term relationships with them and settle them for future prospects.

·        Increase Positive Feedback

The moment you start offering inbound and outbound call center services in local languages, you can be sure that your customers will start feeling more connected to your business and start treating you as a reliable source of services. This is the point where you win more than half the game.

If you are outsourcing inbound call process and your customer rings in for support or query, greeting him/her in the local language will be the first bit of unexpected and refreshing thing. It might catch the customer off-guard, but that will only be a positive impact. Apart from handling the customer query seamlessly, the multilingual call center can even help your business better your customer feedback.

·        Increases Customer Retention and Loyalty

By now, you might have already come to know about the various benefits of hiring a multilingual call center. All of the advantages mentioned above come together to bring that one aspect that is the ultimate goal for almost all businesses, be it B2C or B2B, brand loyalty and customer retention.

According to a very interesting statistic, around 70% of customers say that they feel or show loyalty to companies that offer support in native languages. Also, around 67% of customers prefer switching their brand preference if they face poor customer experience, including a lack of native language support.

Finishing Up

Outsourcing to Fusion BPO Services, a multilingual company, could bring loads of advantages to your brand. All of the benefits you can enjoy with a multilingual call center can do a world of good to your business goals or sales target.

After all, focusing on current customer retention and brand reputation is equally important for leading and getting new customers. However, not all outbound call center services offer a multilingual portfolio. So, you have to be extremely certain and careful about knowing the customizability of the company before entering the contract with them.

With that said, all the best on your quest to offer the best customer experience possible.